Where we excel... quality Quality is always our key concern.  In fact, it is the basis for the founding of our existence – continuing complaints that poor quality information available in the past was rendering research tainted and/or useless, costing both research agencies and clients large sums in wasted money and time and more importantly, incorrect major decisions in their development/marketing plans.  Our quality control procedures follow international standards and provide our clients with robust and reliable data.	Quality First \\ * * * * *
	Market Strategy & Development (MSD) is a young but capable Cambodian marketing and social research firm with trained and experienced nationwide field forces available at anytime. It was established and registered in April 2002 with the Cambodian Ministry of Commerce, and its head office is located in Phnom Penh, Cambodia. A number of international experts residing in Cambodia have also recently associated themselves with MSD in order to augment its manpower capability in implementing and managing research and development projects. With its strict compliance to ICC/Esomar Code of Conduct, MSD has been providing robust and reliable data to clients including the ADB, AUSAid, UNFPA, Pact Cambodia, International federation of red Cross and Red Crescent Societies, Population Service International among others. MSD provides quality Socio-economic Monitoring & Evaluation, Qualitative Research, Quantitative Research, Media Research and Retail Research in Cambodia. MSD Team MSD will ensure that a consistent team is working on your project, ensuring your objectives are met and maximising our learning about your development needs. The team will conduct your research from conception to presentation, ensuring that your needs are at the forefront of every task undertaken.