Who We Are?

Market Strategy & Development Co., Ltd (MSD).

Market Strategy & Development (MSD), Cambodia’s premiere marketing and social research consulting firm with over 300 trained and experienced nationwide field researchers stationed in key urban and rural centres throughout the country. MSD was established and registered in April 2002 with the Cambodian Ministry of Commerce, and its head office is located in Phnom Penh, Cambodia and became ESOMAR membership since January 2009.

With its strict compliance to ICC/Esomar Code of Conduct, MSD has been providing robust and reliable data to clients.

MSD has undertaken several joint market, social science, and socio-economic development research and submitted joint proposals to different corporations, organizations and institutions.

Corporate Philosophy

Corporate values provide the framework within which a company’s vision can be achieved. Thus, MSD was organized in order to provide:

• Value For The Customer: As a research service oriented company, we want to satisfy and go beyond the needs and expectations of our customers and users by providing excellent value for our service.

• Human Dimensions: We develop our employees’ skills and qualifications, and maintain high motivation and satisfaction standards. This prepares them for the tough standards expected from our customers.

• High Quality Management: A clear process-oriented approach for all our activities ensures that all our systems and solutions are of the highest quality standard.

• Leadership: The leader shows the way and leads by example. He influences or sets the rules. At MSD, we term leadership as an action where we use Speed, Quality and Innovation to achieve competitive edge over others in the research industry.

Where we excel ... quality

Quality is always our key concern. In fact, it is the basis for the founding of our existence – continuing complaints that poor quality information available in the past was rendering research tainted and/or useless, costing both research agencies and clients large sums in wasted money and time and more importantly, incorrect major decisions in their development/marketing plans.

Our quality control procedures follow international standards and provide our clients with robust and reliable data.

MSD's Mission and Vision

• Vision: To be a "world-class" full market, advertising, and socio- economic research service solutions provider in Cambodia providing top class partnership with organizations and enterprises of tomorrow.

• Mission: Khmer values and tradition are the understanding and expectation that describe how our company behaves and upon which all business relationships are based. Concretely, MSD corporate values define not only what we do, but also what we are not prepared to do. Our mission is to provide our clients with topnotch quality service in the research areas where we excel.