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Quality
First \\ * * * * *
A recurrent problem with qualitative research in emerging markets is finding local researchers who can adequately understand the client’s issues, and then break through the often-guarded Cambodian consumer to allow a free-flow of feelings and ideas. With training from international qualitative researchers and further study into the psychology of the Cambodian consumer, our moderator’s are able to peel away the layers to explore the Cambodian psyche ·
Focus Group Discussion ·
In-Depth Interviews
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