• Impact evaluation
• Process and output monitoring
• Establishing monitoring systems

MSD provides Socio-economic Monitoring and Evaluation Studies on the following areas for NGOs, Donor Agencies, and International Financial Institutions… Monitoring and Evaluation requires identification of the most appropriate indicators, depending on objectives of the project to be monitored and/or evaluated. MSD always strives to use indicators that are SMART: Specific (to the project), Measurable (quantitatively or qualitatively), Agreed (with the Client), Realistic (given data requirement and resources available) and Timely (meeting deadlines). Drawing from our associate international experts, MSD is able to provide these services in a wide range of projects funded by ADB, World Bank, EU, and UN Agencies.

• Focus Group Discussion
• In-Depth Interviews

A recurrent problem with qualitative research in emerging markets is finding local researchers who can adequately understand the client’s issues, and then break through the often-guarded Cambodian consumer to allow a free-flow of feelings and ideas. With training from international qualitative researchers and further study into the psychology of the Cambodian consumer, our moderators are able to peel away the layers to explore the Cambodian psyche.

• Usage & Attitude Studies
• Customer Satisfaction
• Central Location Intercept Testing
• In-home Product Placement – In-use Testing
• Ad-hoc Consumer Studies
• Brand/Advertising Awareness and Health Tracking
• Mystery Shopping Study

Providing the highest quality data collection for analysis needs is our specialty. Data can be inputted and supplied in various electronic formats. We are able to assist in questionnaire design, being particularly sensitive to translation issues, so as to ensure that the questions asked are the questions you need answered. We also ascertain that the questions answered are translated into accurate, meaningful and actionable findings. MSD researchers have access to data analysis packages, so if a full-service solution to your marketing/research needs is required, MSD is not only able to identify and design the most appropriate research required, but provide meaningful analysis, leading to actionable insights about your beneficiaries/clients/consumers and integrated into your development/service/marketing plans.

Fieldwork and Quality Control Standards

• Back translation of questionnaire
• Internal pilot test (interviewer check)
• External pilot test (respondent comprehension)
• 20% random quality control per interviewer
• Observed interviews for on going skills upgrading
• 100% questionnaire validation for data processing
• ESOMAR International Code of Practice

• Retail Census
• Retail Audits
• Distribution and Price Checks

Retail Research helps clients understand consumers' motivations, customer satisfaction, loyalty to their brand, and how best to position their brand. Many manufacturers and retailers use Retail Research as a tool to help management gauge product penetration, overall product performance, distribution, promotion effectiveness, and price sensitivity for expanding and sharpening up their offerings, service standards and shopping environments and wish to measure the effects of their investment. With a wealth of experience, MSD measures and tracks sales volume, selling price, observed promotion and merchandising execution, encompassing an organization's own brands as well as competitive brands for long-term strategic planning or tactical decision-making.

• Media Habits Survey & Ad Hoc Studies
• TV Diary
• Advertising Expenditure Monitoring: TV, Radio, & Print

MSD conducts a full range of Media Research that helps clients determine the most effective way of reaching beneficiaries/ consumers. Advertisers, media planners, publishers, broadcast, TV & Radio channel providers, NGOs, and government agencies use Media Research to support targeted advertising. Information needs and entertainment preferences have shifted in time, making changes in lifestyles and tastes. It is very important that media owners understand how beneficiaries/consumers choose one medium over another. With more numerous media, there are more means available for a client to reach the appropriate target market. A greater number of communication channels mean greater challenges to both advertisers and advertising agencies as well as development institutions to deliver marketing messages most effectively.